At a time when reaching the masses through digital platforms is the norm, clearly the most effective strategy to promote upcoming events is creating high-quality, digital content.
Combining over 12 years of experience in branding with our expertise in motion picture and entertainment marketing, our unique story-driven approach will uncover your events’ brand assets and share them with the right audiences.
Our process starts with understanding your vision and working in parallel with the appropriate strategy to create a central key-art that truly captures the essence of the event. Anchoring the brand’s voice in this iconic image, we move on to exploring name alternatives, taglines and any other verbal messaging.
But coming up with a name and creating a singular iconic image is not enough.
Preparing digital branding pieces that can be easily adapted and used across a variety of online platforms and social media channels is the key to successful live event branding.
In addition to customizing the central key-art to create many different versions such as square posts, vertical stories and any formats appropriate for each social media channel, we also add movement to our visual communication by creating dynamic images as well as trailers, teasers and other short form video content to promote the event.