Best story wins. Always!
You want to manage your country’s image or reputation to attract more tourist and investors. Great. But, what do you want to be known for exactly? Your snow-capped mountains? Your pristine beaches? Or your historical district? Unfortunately, you have your work cut out for you since the competition is quite high. After all, if you want to effectively market your country, you have about 200 competitors. There are approximately 20,000 cities and 3,000 counties in the USA alone. It is a busy world out there.
To stand out from the crowd and be more competitive, you need a strategic approach. An approach that builds on the inherent strengths of your place. A method that helps your community create jobs and prosper. A process that gets all the organizations benefiting from your place’s reputation involved. Luckily, we have such a proven methodology.
A proven method that ensures results
Your brand is not your name. It is not your slogan. And definitely, it is not your logo. Your brand is a living entity. Similar to your image and reputation, it is constantly changing. That’s why place branding, in its very essence, is not about design, but change management. Our unique approach blends research, psychology, strategy and creativity. Our process facilitates the discovery of a community’s essence, purpose, and story. It gets key stakeholders to agree on a collective future.
It assists them to identify the most important implications. It helps distribute responsibility. It engages decision makers in the creation process. And finally, it brings the place’s message to life by using story-based communication principles. Over the years, I Mean It branded countries, cities and anything in between. Below, you can find a few case studies of places that we helped. If you want to attract more tourist and investors to your community, please give us a call. We can help.
Turkey Posters
Digital Branding
Turkey: Home
Case Study
Agrovela Hotel
Digital Web Content / Website / Brochure
Mythos Theme Park
Branding Case Study
İzmir City Branding
Case Study
Gaziantep City Branding
Case Study
Gaziantep Font
City Branding
Gaziantep City Branding
TV Commercial
Gaziantep Icon
City Branding
Gaziantep City
Digital Content / Web Infomercials
Gaziantep Sound Logo
City Branding
Gaziantep City
Print / Outdoor Campaign
Gaziantep City
Branding Newspaper
Turkey: Home App
Create Your Own Poster
Turkey: Home
TV Commercial
Turkey: Home
Digital Content / Web Infomercials
World Basketball
Print / TV Campaign
İzmir City Branding
TV Commercial
İzmir / Frontier City
City Branding
Turkey Home
Newspaper Design
Win to Be Our Guest
Integrated Campaign
İzmir City
Digital Content
Turkish Olympic Team
Event Branding
