Place Branding

Best story wins. Always!

You want to manage your country’s image or reputation to attract more tourist and investors. Great. But, what do you want to be known for exactly? Your snow-capped mountains? Your pristine beaches? Or your historical district? Unfortunately, you have your work cut out for you since the competition is quite high. After all, if you want to effectively market your country, you have about 200 competitors. There are approximately 20,000 cities and 3,000 counties in the USA alone. It is a busy world out there.

To stand out from the crowd and be more competitive, you need a strategic approach. An approach that builds on the inherent strengths of your place. A method that helps your community create jobs and prosper. A process that gets all the organizations benefiting from your place’s reputation involved. Luckily, we have such a proven methodology.

A proven method that ensures results

Your brand is not your name. It is not your slogan. And definitely, it is not your logo. Your brand is a living entity. Similar to your image and reputation, it is constantly changing. That’s why place branding, in its very essence, is not about design, but change management. Our unique approach blends research, psychology, strategy and creativity. Our process facilitates the discovery of a community’s essence, purpose, and story. It gets key stakeholders to agree on a collective future.

It assists them to identify the most important implications. It helps distribute responsibility. It engages decision makers in the creation process. And finally, it brings the place’s message to life by using story-based communication principles. Over the years, I Mean It branded countries, cities and anything in between. Below, you can find a few case studies of places that we helped. If you want to attract more tourist and investors to your community, please give us a call. We can help.