Positioned as “Your Family’s Screen,” Fox TV represents universal values like fun, happiness, and togetherness. Armed with this insight, I Mean It created a nostalgic musical taking place in a surreal time.
The entire family of Fox TV participated in the video, including all the principal characters of the channel’s most popular series, the anchormen, and anchorwomen, as well as hosts of popular talk shows. We portrayed the celebrities as their natural selves, having fun, interacting with each other, and even occasionally dancing to the upbeat tune.
Finally, we captured the essence of the Fall 2018 campaign with a slogan, Life is better with you, and deployed a holistic social media campaign.
