Event Promotion

Branding the entire 21st season of İş Sanat, I Mean It Creative continues to produce all the digital marketing elements to promote this year’s online art program.

This key-art was designed for an event that is part of the literature series of the program.

Last year, when designing the branding for the entire platform, we had created a modular structure that uses colors to identify the artistic discipline relating to each event. The branding for the literature events, which includes the signature orange-colored literature logo, allows for each key-art to have its own distinct visual, while still adhering to a collective literature series look.

This particular event was a reading of famous writer Haldun Taner, who is known for his plays and short stories.

The key-art, which includes the artist’s full name and an image of his face, a visual easily recognizable to anyone in Turkey or those familiar with turkish literature. Using a black, white and grey color palette embellished with strong red motifs, the key-art was adapted into multiple formats for versatile use across all online platforms.