Event Promotion

I Mean It Creative took on the task of designing all the marketing materials as İş Sanat continues to host their art programming online throughout the year.

When branding İş Sanat’s 21st season, a series of events with over 15 artists from different artistic disciplines each month, I Mean It Creative was faced with the challenge of creating a new key-art for every single event.

For the key-art of a concert by the Camerata Saygun Chamber Orchestra, I Mean It Creative took an approach using abstracted imagery of a music sheet and two violins, blended with a colorwash-style paint effect.

Although all of İş Sanat’s events are digital this year, this key-art, which carries the signature bright orange-colored music logo, is adaptable across a variety of mediums like print and digital as well as outdoor advertisements and material products.