When branding İş Sanat’s 21st season, a series of events with over 15 artists from different artistic disciplines each month, I Mean It Creative was faced with the challenge of creating a new key-art for every single event.
For the key-art of a concert by the Camerata Saygun Chamber Orchestra, I Mean It Creative took an approach using abstracted imagery of a music sheet and two violins, blended with a colorwash-style paint effect.
Although all of İş Sanat’s events are digital this year, this key-art, which carries the signature bright orange-colored music logo, is adaptable across a variety of mediums like print and digital as well as outdoor advertisements and material products.
