When branding İş Sanat’s 21st season, a digital art program organized by the first and largest national bank of Turkey, I Mean It took on the task of creating all key-arts and digital branding elements for the whole year.
We designed this key-art for a concert by husband-and-wife duo Dilek-Derya Türkan, titled ‘Songs from a Love Story’. Creating a stylized, abstracted illustration by combining a female figure and the famous turkish instrument ‘the saz’, we used colored transparent layers to create a full effect completed with a signature-style typography.
We also adapted this key-art into a short animated promotional video using motion graphics, and a variety of other formats appropriate for promotion across different online platforms and social media channels.
