Event Branding

Designing for the era of virtual events

Artistic platforms continue to host online events in order to remain present and provide access to art in 2021.

I Mean It accomplished a first last year when we created an entire brand from scratch for a concert series hosted by Maximum Genç, the youth platform of the first national bank of Turkey.

After the success of the ‘Come on 2021!’ New Year’s Concert Series, I Mean It creative was asked to design another set of key-arts for a spring concert series featuring 4 individual acts.

We created a distinct iconic visual for each of the artists;

Cihan Mürtezaoğlu, Fatma Turgut, İkiye on Kala, and No Land.

Echoing the style of the New Year’s series, the spring concert series also presents an urban tone with a fresh and young look, using neon colored brush stroke effects that allude to street art and graffiti writing staples, against a night sky background.