Event Promotion

When branding İş Sanat’s 21st season, a digital art program organized by the first and largest national bank of Turkey, I Mean It took on the task of creating all key-arts and digital branding elements for the whole year.

This concert, featuring the National Reinsurance Chamber Orchestra, was both promoted and performed digitally.

Inspired by the geometric structures of musical notes and using colours complimentary to the İş Sanat branding guidelines that I Mean It established before last year’s season, the key-art for this concert was created as four separate parts, honoring each key member of the chamber orchestra.

We created platform-specific versions of these key-arts for adaptable use across different social media channels, where viewers are directed to İş Sanat’s website to watch all of this season’s events.