In preparation for this campaign, we relied on a modular visual structure which we implemented, in order to support the central strategy we determined for the brand: Art for Everyone.
In the long run, this modular structure will direct İş Sanat to cover more art disciplines and make the brand appeal to different interests, but most importantly, it will create excitement around new forms of art for the public to discover and experience. One of these disciplines is Literature.
İş Sanat is traditionally known for hosting poetry and story live-reading events in its own venues, and has been doing so for a very long time. These events have quite a strong demand within the public, and have garnered their own group of fanatics and avid followers.
This collection is a celebration of the founding fathers of modern Turkish literature. Our goal was to create visuals in aesthetically pleasing style that depicts these story-telling icons as the idolized figures that they truly are.