Creating an Audible Identity with I Mean It Creative

The Art of Sound Logo Design

In the ever-evolving world of branding, visual logos have long been the cornerstone of a company’s identity. However, as markets become more saturated and competition intensifies, brands are increasingly turning to sound to carve out a unique space for themselves.
May 22, 2024

6 Advertising Mistakes You Must Avoid

Advertising has come a long way; from the traditional strategies that required TV viewers to wait between their favorite shows to digital strategies that involve heavy use of the internet. Both strategies have their advantages and disadvantages, however digital advertising has taken the centre stage lately...
September 28, 2018
Citizen Engagement in City Branding / London, Britain

City Nation Place

The third annual City Nation Place Global conference invited our CEO Emrah Yucel to share his fresh perspective on why and how to engage citizens in place brand strategy...
November 8, 2017
How to Differentiate Your Brand PART 6

Reversing the Shadow

Duality is an integral part of the Universe. The Law of Polarity states that everything is dual, everything has poles; everything has its pair of opposites; opposites are identical in nature, but different in degree...
September 5, 2017
How to Differentiate Your Brand PART 5

Societal Trends

I remember reading a survey long time ago. It stated that the fictional character, from which the Americans are most afraid of was the Terminator. The cause of that phobia is easy to explain: The Terminator represents the deep fear that the technology will destroy us...
June 20, 2017
World Intellectual Property Day / Geneva, Switzerland

‘Make Sure The Trademark Lawyer Is There’ At The Beginning

For World Intellectual Property Day this year, the World Intellectual Property Organization held a discussion on “Innovation in Communication: A State of Mind,” with a creator designer, a brand consultant and a writer as the panel...
April 26, 2017
World Intellectual Property Day / Geneva, Switzerland

Innovation in Communications

To celebrate “World Intellectual Property Day,” Emrah Yucel, the CEO of our company, delivered a compelling presentation at the United Nations Office in Geneva, Switzerland.
April 25, 2017
How to Differentiate Your Brand PART 4

Archetypal Pairings

Within advertising circles, Carol S. Pearson is famous for her book the Hero and the Outlaw, which she co-authored with Margaret Marks. The archetypal system that she introduced became highly popular among brand practitioners, who yearn to manage meaning...
March 7, 2017
How to Differentiate Your Brand PART 3

Motivational Duality

Back in 1943, Abraham Maslow wrote an important scientific paper titled “A Theory of Human Motivation,” explaining the hierarchy of needs. His theory was that the physiological needs are fundamental and have to be fulfilled to survive...
February 21, 2017
How to Differentiate Your Brand PART 2

Expression vs Emotion

At the heart of every brand lies a promise. Brands make our life easier, more fun, or more meaningful. By offering us a benefit (or a set of benefits) they allow us to achieve something or become someone. Our second method is about identifying those benefits and building tension among them...
January 24, 2017
How to Differentiate Your Brand PART 1

Points of Parity

BAV Consulting, the agency that coined the term Brand Tensity, possesses the world’s largest database of customer and brand behaviour. Their research reveals that truly iconic brands (they refer them as Breakaway Brands) deliver on the perceptual expectations of their categories, while also leaning toward imagery that opposes these category requirements...
January 2, 2017