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‘Make Sure The Trademark Lawyer Is There’ At The Beginning

  • April 26, 2017
  • World Intellectual Property Day / Geneva, Switzerland

For World Intellectual Property Day this year, the World Intellectual Property Organization held a discussion on “Innovation in Communication: A State of Mind,” with a creator designer, a brand consultant and a writer as the panel.

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6 Advertising Mistakes You Must Avoid in 2018

  • September 28, 2018

Advertising has come a long way; from the traditional strategies that required TV viewers to wait between their favorite shows to digital strategies that involve heavy use of the internet. Both strategies have their advantages and disadvantages, however digital advertising has taken the centre stage lately. Digital advertising takes…

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How To Design Engaging And SEO Friendly Ecommerce Websites?

  • September 11, 2018
  • Engaging and SEO Friendly Websites

An SEO friendly website focuses on marketing strategy, keyword research, content, reputation, social media integration, on-page and off-page SEO, SEO coding, local SEO and citations. 

Marketing strategy: In creating your marketing strategy get to know your audience. Know your target audience, the type of content your customers like to consume…

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Interview for Campaign

  • January 1, 2018
  • Abroad Agency Experiences

Miss Aslı Yiğit, the customer relations director with “I Mean It Creative” founded by Mr. Emrah Yücel, the famous designer in the city of Los Angeles, shares her abroad experiences with us. Our monthly pages, where we publish the experiences of advertisement and communication experts and designers working abroad,…

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City Nation Place

  • November 8, 2017
  • Citizen Engagement in City Branding / London, Britain

The third annual City Nation Place Global conference invited our CEO Emrah Yucel to share his fresh perspective on why and how to engage citizens in place brand strategy. He walked the attendees through the Gaziantep city branding project, talking about how to engage citizens in the development of…

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Reversing the Shadow

  • September 5, 2017
  • How to Differentiate Your Brand PART 6

Duality is an integral part of the Universe. The Law of Polarity states that everything is dual, everything has poles; everything has its pair of opposites; opposites are identical in nature, but different in degree. For instance, for light to be seen darkness is required. A magnet needs both…

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Societal Trends

  • June 20, 2017
  • How to Differentiate Your Brand PART 5

I remember reading a survey long time ago. It stated that the fictional character, from which the Americans are most afraid of was the Terminator. The cause of that phobia is easy to explain: The Terminator represents the deep fear that the technology will destroy us. The most interesting…

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Innovation in Communications

  • April 25, 2017
  • World Intellectual Property Day / Geneva, Switzerland

To honor “the World Intellectual Property Day” our CEO Emrah Yucel gave a presentation at the United Nations Office at Geneva, Switzerland about “Innovation in Communications.” His talk was centered around the similarities of place branding and Hollywood movie marketing. Following day he repeated the same speech at École…

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Archetypal Pairings

  • March 7, 2017
  • How to Differentiate Your Brand PART 4

Within advertising circles, Carol S. Pearson is famous for her book the Hero and the Outlaw, which she co-authored with Margaret Marks. The archetypal system that she introduced became highly popular among brand practitioners, who yearn to manage meaning. That said, Ms. Pearson’s work, frameworks, and reputation go way…

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Motivational Duality

  • February 21, 2017
  • How to Differentiate Your Brand PART 3

Back in 1943, Abraham Maslow wrote an important scientific paper titled “A Theory of Human Motivation,” explaining the hierarchy of needs. His theory was that the physiological needs are fundamental and have to be fulfilled to survive. Then came the safety needs, which ranged from physical safety to financial security. Next followed…

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Expression vs Emotion

  • January 24, 2017
  • How to Differentiate Your Brand PART 2

At the heart of every brand lies a promise. Brands make our life easier, more fun, or more meaningful. By offering us a benefit (or a set of benefits) they allow us to achieve something or become someone. Our second method is about identifying those benefits and building tension…

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Points of Parity

  • January 2, 2017
  • How to Differentiate Your Brand PART 1

BAV Consulting, the agency that coined the term Brand Tensity, possesses the world’s largest database of customer and brand behaviour. Their research reveals that truly iconic brands (they refer them as Breakaway Brands) deliver on the perceptual expectations of their categories, while also leaning toward imagery that opposes these…

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