Blog

In the ever-evolving world of branding, visual logos have long been the cornerstone of a company’s identity. However, as markets become more saturated and competition intensifies, brands are increasingly turning to sound to carve out a unique space for themselves.

Advertising has come a long way; from the traditional strategies that required TV viewers to wait between their favorite shows to digital strategies that involve heavy use of the internet. Both strategies have their advantages and disadvantages, however digital advertising has taken the centre stage lately...

An SEO friendly website focuses on marketing strategy, keyword research, content, reputation, social media integration, on-page and off-page SEO, SEO coding, local SEO and citations...

The third annual City Nation Place Global conference invited our CEO Emrah Yucel to share his fresh perspective on why and how to engage citizens in place brand strategy...

Duality is an integral part of the Universe. The Law of Polarity states that everything is dual, everything has poles; everything has its pair of opposites; opposites are identical in nature, but different in degree...

I remember reading a survey long time ago. It stated that the fictional character, from which the Americans are most afraid of was the Terminator. The cause of that phobia is easy to explain: The Terminator represents the deep fear that the technology will destroy us...

For World Intellectual Property Day this year, the World Intellectual Property Organization held a discussion on “Innovation in Communication: A State of Mind,” with a creator designer, a brand consultant and a writer as the panel...

To celebrate “World Intellectual Property Day,” Emrah Yucel, the CEO of our company, delivered a compelling presentation at the United Nations Office in Geneva, Switzerland.

Within advertising circles, Carol S. Pearson is famous for her book the Hero and the Outlaw, which she co-authored with Margaret Marks. The archetypal system that she introduced became highly popular among brand practitioners, who yearn to manage meaning...

Back in 1943, Abraham Maslow wrote an important scientific paper titled “A Theory of Human Motivation,” explaining the hierarchy of needs. His theory was that the physiological needs are fundamental and have to be fulfilled to survive...

At the heart of every brand lies a promise. Brands make our life easier, more fun, or more meaningful. By offering us a benefit (or a set of benefits) they allow us to achieve something or become someone. Our second method is about identifying those benefits and building tension among them...

BAV Consulting, the agency that coined the term Brand Tensity, possesses the world’s largest database of customer and brand behaviour. Their research reveals that truly iconic brands (they refer them as Breakaway Brands) deliver on the perceptual expectations of their categories, while also leaning toward imagery that opposes these category requirements...