This project was completed before the announcement of the Omnibus Law No. 6487 on Amendment of Some Laws and the Decree Law No 375, which has been published on 11 June 2013 in the Official Gazette of the Republic of Turkey.
Due to aforementioned law alcoholic beverages could not be advertised in Turkey. Therefore age verification is required to view this campaign. We kindly ask you to contact us to get your password.
Founded in 1967, Türk Tuborg is one of the largest breweries in Turkey. Being a pioneer in many areas in Turkey, the company stands out with its quality-oriented structure and emphasis on traditional beer production techniques.
In 2012, I Mean It revamped the outdated visual identity of Tuborg Gold, the brewery’s flagship brand, to create a more contemporary, fresh, and memorable look. Our next task was to create a new website for the up-and-coming brand.
Inspired by the brand’s dynamism, we opted for a sleek design. We blended rustic look with bright colors and photographs of nature. We used modern fonts with old typography to created a retro-cool look. The result was a young, hip and fun website that resonated with the brand’s fans.