Alcohol advertisements in many parts of the world are one of the most regulated markets.
In the light of great limitations, brands are using methods known as 'dark market' all over the world in order to communicate with the masses.

Studies conducted all over the world in order to understand the effects of advertisements on consumers show interesting results. Recent research on 2000 people in US shows that ads affect consumption only between 5 percent and 8 percent.

Despite all these restrictions, big brands in the alcohol sector are more careful about the way their strategies and brand languages ​​are spoken.

The cooperation of I Mean It Creative with the most important leading brand in the Turkish market has been going on for about 14 years.

The strategy we formed about 10 years ago showed that this brand was clearly ahead of its competitors, especially in terms of quality product production.
In the light of this, the ‘100%’ concept we created has become an icon of us in the dark market rules.

Our concept is to evaluate being 100% within an ‘infinity’ concept. With this new icon we have prepared for them, all field applications of the brand are changing. We also maintain our sensitivity to protect the yellow color code we have. But we also add other vibrant colors to the visual world.

Our primary goal is to define our presence with the image of our brand, especially in social media, sales points, festivals, beaches and wherever there is music.

Also a short note; Alcohol advertisements were banned in Turkey in May 2014. At the same time, regulations were introduced regarding sales. Alcohol sales are prohibited between 10 PM and 6 AM. Alcohol sales were closed at points close to all mosques and educational institutions. Going further, all the images of alcohol that appeared on television were blurred.