The Well Family Center is a non-profit organization dedicated to providing affordable counseling services for adults, couples, families, and children, along with various parenting support services. These services include Mindful Parenting Groups, Becoming Social Groups (parent-child groups), online Loving Discipline parenting classes, and parenting coaching. With the excitement of relocating to a new facility, they recognized the need for a professional touch in their visual identity.
The collaboration with I Mean It Creative began with a comprehensive strategy study to define the key messages that needed to be conveyed. Interviews with educators and parents were conducted to identify these messages and clarify the center’s purpose under three main headings.
During the visual identity phase, a distinctive and highly appreciated abstraction was created, drawing inspiration from parenting and family concepts. This visually striking icon incorporates a dynamic brush effect, adding depth and energy to the design.
Following the selection of colors and typography, the Well Family Center expanded their project to include the creation of both a brochure and a website. In the Los Angeles and Mar Vista areas, the practice of Mindful Parenting is becoming increasingly essential, particularly for middle- and low-income families.
The I Mean It Creative team takes pride in having contributed to this meaningful project and supporting the Well Family Center in their mission to provide essential services to the community.
