TV Commercial / Launch Campaign

On the momentous occasion of the 100th anniversary of the Turkish Republic, İş Bankası unveiled a museum to share its extensive collection of paintings and sculptures that span over a century. This culturally rich museum showcases a selection of more than 2500 works from 950 diverse artists. Additionally, to complement the museum's branding efforts, İş Bankası partnered with I Mean It Creative to craft an impactful promotional campaign.

Within every museum, there lies an iconic artwork that lingers in memory – much like the ‘Mona Lisa’ at the Louvre or the ‘Girl with a Pearl Earring’ at the Rijksmuseum. For İş Bankası’s museum, the standout piece is unmistakably the ‘Girl with the Piggy Bank.’ This artwork became the focal point of our campaign, as we brought this little girl from the painting to life. The campaign’s opening scene in 1958 portrays the vibrant view of Istiklal Street in Beyoğlu, featuring over 150 extras working on this captivating film. Towards the film’s conclusion, we delivered the museum’s message through the voice of this animated little girl.

Our campaign extended beyond this prominent piece, incorporating selections from other dazzling works in the collection. We crafted an extensive campaign across digital platforms, press, and outdoor advertising.

İş Bankası stands as the largest private bank in the country and holds the distinction of being the Turkish Republic’s first bank, founded by the visionary leader, Atatürk. It was indeed an honor for us to collaborate with this prestigious institution on such a significant project.