D-Smart is a Turkish satellite television provider that has around 1.6m subscribers. While it had been increasing the quality of its content steadily, its static visual identity left much to be desired. I Mean It was hired to bring the logo life by creating an animated version of it.
Knowing that the animation had to support the essence and meaning of the brand, we analyzed the purpose of D-Smart. The company has a very clear corporate purpose, which is to democratize high-quality digital services and content, making them available to the masses. So, we created an animation that highlighted the brand’s wide content range while conveying its personality.