Strategy / Naming / Packaging

Rice branding trends have been evolving in recent years, with many companies focusing on creating unique and appealing brands to stand out in a competitive market.

Ethnic and cultural authenticity: Many rice brands are highlighting the cultural and ethnic origins of their products to appeal to consumers looking for authentic and traditional food experiences. For example, some brands are emphasizing the heritage of their rice varieties, such as basmati rice from India or Jasmine rice from Vietnam.

Thai food company headquartered in Dubai came to I Mean It Creative / Los Angeles for their branding needs. The main target audience here was the other large audience seeking ethnic and authentic tastes, apart from Asians living outside their countries.

At I Mean It Creative, the first stage of this project was to work on names for five different types of rice. It was not easy for our customer to decide on one of the dozens of alternative names we created for each brand.

Right after the naming phase, the process of working on the basic visual icon to be used by the brand began. Typography that will support this icon and supporting information about the product have been arranged on the layout. The research that our strategy department has done on competing products has helped us decide in what hierarchy the information that needs attention should be used.

Different illustration studies were produced for each package. In a short time like two months, printing proofs for the packages appeared.

These new rice brands, which started to be consumed mainly in the MENA region, are planning to enter the American market in the coming years.

Ngon Vietnamese Jasmine Rice

“Ngon” is a Vietnamese word that can be translated into English to mean “delicious,” “tasty,” or “yummy.” It is often used to describe food or drinks that are particularly enjoyable or flavorful, and is a common expression used in Vietnamese cuisine. When used to describe food or drinks, “ngon” typically refers to the quality of the taste, texture, and overall enjoyment of the dish. It is a versatile word that can be used to describe a wide variety of dishes, from street food to haute cuisine, and is often used as a compliment to chefs or home cooks who have prepared a particularly delicious meal. Overall, “ngon” is an important part of Vietnamese culinary culture, and is a word that is widely recognized and appreciated by food lovers around the world.

This name, which is easy to say in an audiophonic sense, has the same advantage of being pronounced in different languages.

The use of soft colors in packaging design can have a significant impact on consumer perceptions and purchase behavior. Soft colors are typically muted, pastel shades that evoke a sense of calmness, tranquility, and sophistication. When used in packaging design, soft colors can help to create a sense of luxury and elegance, making the product more appealing to consumers. Additionally, soft colors can help to create a sense of warmth and approachability, which can help to build trust and establish a positive emotional connection with consumers. The use of soft colors in packaging design can help to create a positive impression of the product, increase brand loyalty, and ultimately drive sales.