To build customer loyalty across nations, Eyüp Sabri Tuncer is taking its reliable, high-quality personal care products and elevating them to international standards. Using the latest technology in the cosmetics sector, they create specialized hygienic products using natural ingredients that prioritize simplicity, transparency and good health. Their latest innovation is the Eyüp Sabri Tuncer toothpaste series, an all-natural toothpaste product line. I Mean It Creative was tasked with creating a campaign that would introduce this product to consumers everywhere.
Using simple ingredients straight from nature, including blackberries, chocolate, bamboo and honey, Eyüp Sabri Tuncer Toothpaste connects people—and their beaming smiles—directly to Mother Earth. To show that connection in action, I Mean It Creative used stark, stunning visuals focused on the toothpaste’s ingredients. To highlight the look of the product, we focused on the packaging and our newly-updated visual branding for the company. Perhaps most importantly, these films feature the happy and healthy people, both young and old, who benefit from Eyüp Sabri Tuncer’s mission.
The digital age has brought with it many formats by which consumers experience content. The resulting high-definition films produced by I Mean It Creative in Los Angeles were made for television, then repurposed and sized for various digital media uses. By doing this, we were able to take a century-old brand and update it for the modern world.