Topkapı Palace was constructed between 1460 and 1478 by Sultan Mehmed the Conqueror in Istanbul. The Palace served as the home of the Ottoman sultans and their court until the middle of the 19th century. Today it serves as one of the most visited museums in the world.
In 2012, the Topkapı Palace Museum Directorate organized an exhibition to present the unknown facets of the imperial harem. The ‘Sultan’s House: The Imperial Harem of Topkapı Palace’ exhibition featured close to 300 works and documents from the Topkapı Palace Museum, displaying the harem’s unique hierarchy. I Mean It was hired to create the visual identity of the event and to promote it.
Our starting point was etymology. Harem comes from the Arabic word “haram” meaning “the forbidden place.” Not surprisingly, throughout history, the inner workings of the harem were a secret to the masses. So, our design should blend two concepts: imperial flair, and seductiveness.
We created the exhibition’s logo by using a “tulip,” the symbol of the Ottomans. By choosing the colors of black and gold, we created a premium look and feel. Finally, we brought the identity to life by designing a book cover, outdoor applications, a key art, and store applications.