As part of the celebrations marking the 100th anniversary of the establishment of the Republic of Turkey, Turkiye İş Bankası commissioned I Mean It Creative to create an animation series comprising six films. The primary goal was to raise awareness among the public, especially the younger generations, about the significant developments and reforms initiated by leader Atatürk after the founding of the Republic.
Under Atatürk’s leadership, numerous mobilizations were organized to drive development and modernization, resulting in revolutionary changes in various fields, including agriculture, industrialization, and education.
I Mean It Creative not only conceptualized the content for these series but also took charge of their visual design and animation production. The animations, each distinguished by unique color schemes, offer an engaging and visually captivating experience. They achieve this by animating black and white photographs using a modernist collage approach, creating a dynamic and informative narrative.
