Naming and Packaging

ADDING A HOME CARE CATEGORY TO ITS CENTURY-LONG TRADITION, EYÜP SABRİ TUNCER COMBINED EXPERTISE IN SCENT AND HYGIENE FOR THE NEW SURFACE CLEANER SPRAY SERIES, QUICK&CLEAN.

In order to demonstrate the benefits of the new surface cleaner series in Eyüp Sabri Tuncer’s line of home care products, I Mean It Creative aimed to create a new logo and striking package design to accompany a clear and catchy product name: Quick&Clean. These new cleaners represent Eyüp Sabri Tuncer’s decades of experience with both fragrance and hygiene, and the new branding boasts a contemporary look with immediate, modern language.

We consciously designed the logotype, packaging and product name not only to illustrate the utility of the cleaner, but to convey the spotless look and feel of cleanliness to the consumer. We utilized visual elements consistent with both ease and speed, and the satisfying sparkle of cleaning. On the packaging, our designs elevate a sense of smell and aroma, a prominent feature common in Eyüp Sabri Tuncer’s products. Images of lavender, orange, pine and lemon essences drive home the visuals that give Quick&Clean a look so fresh you can practically smell it.

I Mean It Creative’s logo and packaging designs use a dynamic and modern approach applied within the boundaries of a historic brand.