İzmir… The haven by the Aegean, which Victor Hugo once called, “a princess with her most beautiful hat”. An eight-thousand-years old place, whose lifestyle likens to that of Rome’s, Barcelona’s, and Athens’. But İzmir is more than gorgeous vistas, great weather, and relaxed, welcoming people.
It is the third-largest, and, more importantly, the frontier city of Turkey. True to form, İzmir became the first Turkish city ever to place a bid for the World EXPO. That’s when the City of İzmir asked for I Mean It’s assistance. Our task was to shoot a promo video for EXPO 2015, to tell the beautiful story of the city, and its people. And by capturing the youthful, jovial, and harmonious spirit of the place, we did exactly that.