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Character Development

“Why is it so difficult to find a quality furniture at an affordable price?” That is the question Suat Erdoğan was asking himself. As the CEO of Buka, he decided to solve this problem. His vision was to launch his own sofa brand, which would blend quality, affordability, aesthetics, and flexibility. To make his vision into a reality, he chose I Mean It.

Upon defining the brand’s strategy, determining its name, crafting its slogan, designing its logo and creating a holistic and consistent look and feel at all touchpoints, our next task was to create a character for Buka, which would embody the new brand’s values and attributes.

Given the brand’s name (Buka is short for chameleon in Turkish), we decided to use a friendly-looking lizard as a mascot. Our team of 3D designers created a chameleon, which personified the new brand. With its long tail, big eyes, and changing skin color, Buka is cherished by children and customers alike.

In a sea of sameness, the animated character gave the new brand an iconic differentiator. With its distinctive look, unique voice and lovely jingle, our mascot instilled a much-needed warmth to Buka.

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