Amasya Et is a new player in the Turkish meat production sector. Its vision is to produce a variety of healthy and reliable meat products at affordable prices. I Mean It Creative was hired to design the visual identity of the brand.
Our first step was to study the company’s business strategy. We analyzed the sector, trends, customer decision criteria, and crafted a unique purpose and promise for the brand.
Then inspired by the unique architectural style of Amasya, the company’s place of origin, we created a friendly and nostalgic logotype, followed by a holistic visual identity.
The new visual identity was applied to all touch points, including corporate signage, packaging, website, brochures, vehicles, and uniforms.