We found the perfect metaphor that bridges Sanko Textiles’ local values and its global vision, and created a brand from it.
Creating An Ingredient Brand
Sanko Textiles, one of the largest yarn producers in the world, innovated a product that would change the landscape of the entire textile industry. When it needed to transform this revolutionary product into a challenger brand, Sanko Textiles decided to work with I Mean It Creative.
Local Roots. Global Vision.
Sani Konukoglu founded Sanko Textiles in 1904. Since its inception the company vigilantly preserved its “family values” despite eventually becoming a global company. Thus, we thought it was critical for the new brand to pay tribute to Sanko’s visionary founder as well as its city of origin, Gaziantep. We had to create a powerful global brand while reflecting Sanko Textiles’ sense of purpose.
Bridging Future and Past
We name the new brand “Zeugma”, after the 2300 year-old ancient city where Gaziantep is located today. Zeugma also meant “the Bridge.” It was just the perfect metaphor that would link Sanko Textiles’ local values with its global vision. In addition to naming the new brand, we also created Zeugma’s logo, brand identity, promotional video, 3-D product animations, website, trade show booth, employee uniforms, as well as brochures.