Branding

Branding You Network: Speed, Connectivity, and Timeless Design
At I Mean It Creative, we believe that a logo is more than just a visual marker—it’s the foundation of a brand’s identity. When You Network, a local cable service in San Diego, approached us to create branding solutions, we sought to design something that captured their core values of speed, global connectivity, and reliability.

The Logo: A Blazing Globe of Connectivity

The centerpiece of You Network’s branding is the blazing globe logo, designed to represent both speed and the interconnected nature of their services. The dynamic lines convey movement and energy, while the globe symbolizes their expansive reach and commitment to connecting their audience to the world. The logo achieves a balance between modernity and classic design, appealing to their primary audience of 40-year-old professionals, who associate a “contemporary” look with timeless, high-quality aesthetics.

The Power of Color: Deep Orange

In addition to the logo, we introduced a deep orange color scheme as the corporate identity color. Orange is a powerful choice in branding—it evokes warmth, energy, and innovation. This tone was carefully selected to resonate across various touchpoints while maintaining a professional appearance.

The cohesive use of deep orange extends across You Network’s marketing materials, including brochures, stationery, and even transportation vehicles. This consistency ensures instant brand recognition while exuding a polished and unified image.

The Audience Connection

Understanding the audience was critical to the branding process. A 40-year-old professional has a distinct interpretation of “contemporary”—one that favors a mix of innovation with enduring quality. By creating a design that blends classic elements with modern energy, we ensured the brand feels approachable and enduring.

Building a Visual Identity for the Future

With the blazing globe logo and vibrant color palette, You Network now has a distinct visual identity that embodies their values and speaks directly to their audience. From the speed of their service to their global connectivity, every element of their branding communicates their mission effectively.

At I Mean It Creative, we’re proud to collaborate with companies like You Network, delivering design solutions that bridge audience expectations with innovative branding.