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Crossroads School for Arts & Sciences is a private, K-12 independent, college preparatory school in Santa Monica, California, United States. The school is a former member of the prestigious G20 Schools Group.

The school is distinguished for empowering students to ask difficult questions, to embrace ambiguity and to stretch and challenge themselves intellectually, physically, and artistically.

Inspired by this insight, I Mean It Creative proposed an outdoor campaign. The proposed campaign intends to show how Crossroads School for Arts & Sciences unlocks its students’ potential and help them transform themselves into the scientists, artists, and athletes of the future.

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