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We married famous Turkish landmarks with global basketball superstars to create a “gigantic” ad.

Prestigious Event For Turkey

Turkey won the right to host the 2010 FIBA World Championship, the international basketball competition contested by the men’s national teams. The tournament is considered as prestigious as the Olympic Basketball Tournament. Hosting such a high-profile event was very important for Turkey’s reputation. Thus the tournament needed to be promoted accordingly. I Mean It Creative gladly volunteered for the task…

How Do You Promote a Global Competition?

Here’s the problem as we saw it: If you promote primarily to locals, then the event might not appeal to the rest of the world. On the other hand, if you promote directly to foreigners, then locals might not embrace the event. That was the exact catch-22 that the International Basketball Federation (FIBA) was dealing with. We refused to compromise, and started looking for a way to raise awareness both in Turkey, and elsewhere in the world. Finally, we came up with an idea, marrying famous Turkish landmarks with global superstars. The result was a “gigantic” ad…

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