Founded in 1866, William B. May has grown to be one of most pre-eminent, full service firms in New York. The real estate company owes its unprecedented longevity to the fact that it prioritizes customer satisfaction no matter what. The legendary firm hired I Mean It to refresh its brand. Our task was to create a logo and new visual identity for the brand.
To differentiate the brand, we centred our work on the idea of newspaper classified ads. We got inspired by the act of circling the name of the right service provider. That allowed the brand to make a statement and stand out. us to create a unique visual language, which the brand could leverage in all sorts of media. We applied the visual identity in a variety of brand elements including business cards, letterhead, newspaper ads, calendars and catalogues.