This project was completed before the announcement of the Omnibus Law No. 6487 on Amendment of Some Laws and the Decree Law No 375, which has been published on 11 June 2013 in the Official Gazette of the Republic of Turkey.
Due to aforementioned law alcoholic beverages could not be advertised in Turkey. Therefore age verification is required to view this campaign. We kindly ask you to contact us to get your password.
Founded in 1967, Türk Tuborg is one of the largest breweries in Turkey. Being a pioneer in many areas in Turkey, the company stands out with its quality-oriented structure and emphasis on traditional beer production techniques. In 2012, Türk Tuborg commissioned I Mean It to redesign its corporate website.
Türk Tuborg owns a series of multinational brands, including Corona from Mexico, Carlsberg from Denmark and Hoegaarden from Belgium to name a few. In the new corporate website, we created dedicated pages to each brand. We infused the Türk Tuborg’s corporate identity with each brand’s unique personality. We also communicated each brand’s origin by designing eye-catching postal stamps.