TV Commercial

On a mission to pass down the value of independence to future generations, the Turkish Republic’s first and largest bank, İşBank, has hired I Mean It to create a TV commercial for their Victory Day celebration.

İşbank is commemorating the approaching 100th anniversary of Victory Day on August 30th with a commercial spotlighting vintage photographs themed around the National Struggle.

Their Los Angeles agency I Mean It Creative is developing the commercial for İşbank, focusing on the feeling of national togetherness that has been passed down through generations over the past century. An emotional, congratulatory message honors the 100th anniversary of the 30 August Victory with a selection of photographs compiled from documents in the Independence Exhibition, a collection on display at the Turkish Isbank Museum and the Museum of Economic Independence.

Guided by the vision of creative director Emrah Yücel and editor Arca Çoruh at I Mean It Creative, the story of Turkish victory is put on proud display from past to future, generation to generation. It’s a reminder of how far we’ve come and a celebration of where we will soon be. I Mean It is proud to team with İşbank to recognize this historic event.