Veda is a Turkish biographical film, written and directed by Zülfü Livaneli. The movie is based on the memoirs of Salih Bozok, which traces the life of Mustafa Kemal Atatürk, the founder and the legendary leader of Turkey.
Given that Atatürk will always have a special place in Turks’ heart, the stakes were high. Public’s expectations was already heightened. Our job was to keep the hype going for as long as possible, which presented I Mean It with a perfect opportunity to showcase its 360-degree movie promotion capabilities.
We created the movie’s website as well as its mobile app. Then, we designed the key-arts, and outdoor applications, followed by shooting the movie’s trailer. Our efforts paid as Veda became one of the highest-grossing Turkish films of 2010.