This project was completed before the announcement of the Omnibus Law No. 6487 on Amendment of Some Laws and the Decree Law No 375, which has been published on 11 June 2013 in the Official Gazette of the Republic of Turkey.
Due to aforementioned law alcoholic beverages could not be advertised in Turkey. Therefore age verification is required to view this campaign. We kindly ask you to contact us to get your password.
Founded in 1967, Türk Tuborg is one of the largest breweries in Turkey. Being a pioneer in many areas in Turkey, the company stands out with its quality-oriented structure and emphasis on traditional beer production techniques.
Türk Tuborg’s flagship brand, Tuborg Gold is the second most popular beer in Turkey. Unlike many other brands, the company refuses to adopt the “me-too” strategy. Instead, it aims to challenge the rules of the game, not follow them. So, to properly promote Tuborg Gold, I Mean It knew it was time to “show” the product’s difference.
We thought there had to be more to beer than just girls in bikinis, guys watching soccer, or a bunch of people at a bar. As a result we focused on what makes Tuborg Gold really different: Its formula.
It’s a tall order to grab people’s attention by just showing a product. That’s why we magnified emotions, letting the audience experience the same love and passion for excellence, with which Tuborg Gold is produced. The result was a commercial liked and shared by many…