Same Budget, More Impressions. Sixth Time in a Row.
Efficiency? Check! Effectiveness? Check!
In 2013, Iconisus/I Mean It Creative won the tender of the Turkish Republic, Ministry of Culture and Tourism for the sixth time in a row. Our task was to promote Turkey in North America…
We took our obsession for efficiency to another level. We worked hard to improve our media buying strategy, and quickly reaped the benefits: By the end of 2013, compared to 2008, we experienced 158% increase in print media. The increase was 281% for digital media, and 310% for outdoors! That means, with the same budget, we published more ads on more prestigious publications. We even earned a free spot for our commercial during the Oscars!