Simit Sarayı is a Turkish bagel franchise. The company aims to introduce Turkish “simit” to the entire world with innovative products and business strategy. Simit Sarayı operates in 25 countries, serving over 1 million customers daily around the world.
The company came to I Mean It with a particular task: How its “look and feel” should be in North America as well as in Europe?
This challenge made us embark on a creative journey. By blending humor, eye-catching typography and Turkish icons , we created a new visual language for Simit Sarayı. The proposed visual language was applied to a wide variety of tactics, ranging from digital to packaging and print media.