Visual language design for ‘The Top’ dental centre in Sofia, Bulgaria.

In creating the visual identity for this dental centre in Sofia, Bulgaria, we responded to the company’s needs with two different approaches. Working back-and-forth with the company between these two approaches, we reached the conclusion of going with the “structural approach”.

After giving them multiple choices from within that approach, we landed on this logo that signifies a mountain top.

The logo and color scheme we created for the company served as the backbone of their visual corporate identity.

The logo and designs were easily implemented and adapted for use across a variety of products, packaging, signage and other functional marketing elements such as stationary.