Event Branding

A celebration of solidarity and resistance
For the timeless masterpiece The Marriage of Figaro, I Mean It Creative has designed a poster and outdoor campaign that delves into the opera’s powerful social themes. This iconic work by Wolfgang Amadeus Mozart, with a libretto by Lorenzo Da Ponte, is a sharp critique of societal structures that privilege class and power.

At its heart lies the tension between Figaro and the Count, emblematic of the class struggle, and the counterbalance provided by the solidarity and friendship of Suzanna and the Countess.

Our design emphasizes this dynamic, focusing on the unity of two women who rise above societal divisions to show that resistance and solidarity can transcend class barriers.

Design Concept

Inspired by the opera’s themes, we created an abstract visual narrative using simple yet expressive illustrations. The poster centers on two female figures, symbolizing Suzanna and the Countess, who together embody the power of friendship and resilience. The minimalist aesthetic underscores the story’s universal relevance while allowing the emotions and relationships of the characters to take center stage.

The illustrations use clean, abstract lines and a balanced color palette to reflect the harmony and tension within the narrative. This modern approach bridges the historical significance of the opera with contemporary sensibilities, making it resonate with today’s audiences.

About the Opera

Premiered in 1786 at Vienna’s Burgtheater, The Marriage of Figaro has long been celebrated as one of the greatest operas ever written. Its witty libretto and Mozart’s miraculous score combine to deliver a story rich in humor, humanity, and social commentary. The opera’s message—that love, friendship, and solidarity can challenge the structures of privilege—remains as relevant today as it was over two centuries ago.

I Mean It Creative is proud to contribute to this conversation by designing a campaign that honors the opera’s enduring legacy while inviting a fresh perspective through art and design.