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The Marmara Manhattan

Branding

The Marmara Collection is a hotel chain, which provides its guests with the full privileges of high-quality service and experience the unique blend of contemporary with a Turkish flair. Founded in 1978, the Collection has a total of 5 hotels.

Armed with a mission to provide its guests authentic hospitality at inspiring locations, the Collection made its first investment in North America by opening The Marmara Manhattan, in NYC. I Mean It was tasked to create the visual identity of the property.

We designed a comprehensive look and feel that included a logo adaptation, a new color palette, and detailed imagery comprised of photography and illustration. Then we applied the new visual identity for business papers, sales and marketing tools, electronic communications and last but not least sign ages.

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