PLACE BRANDING: A FOOL’S GOLD?
Did you know that the success rate of a place-branding project is less than 15%? Turns out that most of the place-branding initiatives are prematurely ended within a year of introduction. Yikes!
A UNIQUE APPROACH
How do you brand a place? Exactly what should be branded? Snow-capped mountains? Stunning valleys? Exotic beaches? But, then how do you really differentiate yourself?
I Mean It Creative was challenged to brand İzmir, the third largest city of Turkey. Instead of focusing on its natural wonders, we decided to uncover the unique story of İzmir.