Photoshoot and AD Campaign

Sanko Textile, one of the leading companies in the production of sustainable fabrics, worked with I Mean It Creative to introduce its new sports wear fabric collection.

Sanko Future collection consists of healthy and flexible fabrics that can be used especially in the production of yogawear. Naturally, Los Angeles, one of the cities known primarily for yoga and sports, became a natural place for this project.

As a result of the model auditions made by our Los Angeles team, it was not difficult to find our models who are natural yogis. We shot three days of photography and video shoots mainly in Santa Monica, Malibu and Brentwood neighborhoods.

After the selections made, the images were retouched in a very short time and made ready for use. Around 80 retouched photographs were used in SANKO future collection brochures. Besides brochures, magazine advertisements were also prepared.

During the Los Angeles Textile Trade show, a small-scale outdoor campaign was also created in the outdoor areas around the fairground.