Branding & Book

I Mean It Creative embarked on a creative journey, finally landing on a logo inspired by the fading of the daylight.

BRANDING

A member of the Chaîne des Rôtisseurs, the Istanbul-based Sunset Grill&Bar offers a vast selection of seasonal dishes from Mediterranean, Turkish cuisine, Sushi bar and “New Japanese Cuisine”. The famous restaurant hired I Mean It to create its brand identity.

I Mean It Creative embarked on a creative journey, finally landing on a logo inspired by the fading of the daylight. Then I Mean It applied the new visual identity to a variety of touchpoints, including but not limited to business cards, website, menu, and letterhead.

COFFEE TABLE BOOK

We designed a limited-edition, brand book for Sunset Grill&Bar, capturing the restaurant’s essence with awe-inspiring photography. The book served both as a high-end promotional material and as an employee engagement tool.