BRANDING
A member of the Chaîne des Rôtisseurs, the Istanbul-based Sunset Grill&Bar offers a vast selection of seasonal dishes from Mediterranean, Turkish cuisine, Sushi bar and “New Japanese Cuisine”. The famous restaurant hired I Mean It to create its brand identity.
I Mean It Creative embarked on a creative journey, finally landing on a logo inspired by the fading of the daylight. Then I Mean It applied the new visual identity to a variety of touchpoints, including but not limited to business cards, website, menu, and letterhead.