The Cupcake Store is a full-service bakery offering freshly-baked, moist and delicious cupcakes, cakes, wedding cakes, fully custom orders and other delightful baked treats. The “Sweetness Specialists” of the Cupcake Store bring happiness and smiles all over Orange County, CA. When the fast-growing company wanted its brand to be as sweet as its cupcakes, it hired I Mean It.
Our first goal was to make the brand be more distinctive. To allow it to be more noticeable, we modified its name to “Simply the Cupcake Store.” By doing so, we not only made the brand to stand out in the crowd, but also allowed it to be more findable online.