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Simit Sarayı

Promotional Material NY

Simit Sarayı is a Turkish bagel franchise. The company aims to introduce Turkish “simit” to the entire world with innovative products and business strategy. Simit Sarayı operates in 25 countries, serving over 1 million customers daily around the world.

The company came to I Mean It with a particular task: How its “look and feel” should be in North America as well as in Europe?

This challenge made us embark on a creative journey. By blending humor, eye-catching typography and Turkish icons , we created a new visual language for Simit Sarayı.

The proposed visual language was applied to a wide variety of tactics, ranging from digital to packaging and print media. This project is currently on hold.

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