Sen Properties is one of the Platinum Triangle’s leading ultra luxurious property developers; dedicated to reclaiming Beverly Hills as the most livable and glamorous city in the world.
Founded to offer the best-in-class houses in Beverly Hills, Sen Properties sets new standards in the ultra-luxury real estate industry, becoming the touchstone by which design, architecture, energy conservation and trends are judged.
I Mean It was hired to create a holistic brand identity for the firm. Inspired by Sen Properties’ stature, we created a modern yet upscale logo, which would speak to the company’s clientele. By using the new visual identity, we conveyed the brand’s personality in numerous touchpoints, including letterhead, business cards, corporate brochure, and last but not least, marketing tools.