This project was completed before the announcement of the Omnibus Law No. 6487 on Amendment of Some Laws and the Decree Law No 375, which has been published on 11 June 2013 in the Official Gazette of the Republic of Turkey.
Due to aforementioned law alcoholic beverages could not be advertised in Turkey. Therefore age verification is required to view this campaign. We kindly ask you to contact us to get your password.
In December 2011, as one of the official communications agencies of the Turkish Ministry of Culture and Tourism, I Mean It took on a voluntary project. Motivated by our love for Turkey and passion for proactivity, we compiled a list of Turkey’s national values, ranging from local produce to famous locations, and authentic traditions. Then we designed 54 vintage posters and allowed them to be accessed free of charge.
The project was such a success that from retail shops to five-star hotels, to restaurants, to coffee shops countless tourist facilities started using our posters. Some brands expressed their interest in integrating the Posters of Turkey into their packaging. One of those brands was our long-standing client Türk Tuborg, Turkey’s second largest brewery.
Inspired by every Turkish city’s best-known national value, we created a limited edition can series for Tuborg Gold, the company’s leading brand. The project was received very warmly. Moreover, the limited can series became an instant hit on social media, thousands mentioning cans with their city’s own design, thus spreading the brand’s message organically.