Digital Documentaries

On a mission to pass down the value of time to future generations, the Turkish Republic’s first and largest bank, İşBank, has begun to display office devices, clocks, safes and promotional materials from its collection, which includes pieces that date as far back as the foundation of the Republic. Selections from this collection are on display in the Bank’s two museums, which are both open to the public.

In 2019, when I Mean It Creative took on the task of creating the basis for the branding of İş Sanat, the Bank’s own art platform, our goal was to expand on the Bank’s reputation of tradition, innovation and transformation, and move its public perception in the direction of the understandable, accessible and approachable– our main thesis being that art is indeed for everyone.

Building on this very same idea, when İşBank approached us to help promote this new collection, we responded by creating a digital animated series that reflects the values of the brand and the vision of the exhibition. We delivered four short films about the pieces in the exhibit, using materials accompanying the collection such as old photographs, correspondence documents and drawings. These digital shorts were adapted into various formats that can be published on different social media platforms.

PIGGY BANK CLOCKS

İşbank has dedicated itself to spreading the habit of saving, ever since the very first years of its establishment. To this end, the bank began handing out piggy banks. This was a first– a pioneering promotional breakthrough.

İşbank’s founding General Manager Celal Bayar explains as so;

“We wanted to install two monumental piggy banks in both of Ankara’s city squares for advertising purposes. The governor of Ankara requested that a clock be placed on each piggy bank as a public service.”

In 1932, initial samples were installed in Istanbul and Ankara…These clocks, which were later spread around many Anatolian cities, were loved by the public. They quickly cemented as city symbols and meeting spots.

In fact, in order to avoid being mistaken as the other large historic clock in Adana’s city center, one of the clocks was dubbed the name “Little Clock”, and with time “Little Clock” became the name of the neighbourhood it was in.

These clocks, which are one of the visual symbols of the Republic, have taken their place in many memories, from advertisements to the news as well as postcards and photographs.

The bank also had miniature versions of the clocks made. They were presented as souvenirs to names from the state protocol of the period, including Atatürk.

With a history of close to 100 years, the piggy bank clocks have shown millions of people not just the time, but also the best way to save.

THE CLOCK COLLECTION IN THE MUSEUMS

It’s one of the oldest, most quintessential requirements of banking; to measure and keep track of time.

Since its establishment, İşBank has used the sturdiest and most special clocks of the era in its branches and offices. Various examples from these silent witnesses of the Bank’s history were kept as gifts from the past to the future.

In addition to the wall clocks used in the branches, unique designs such as memorial clocks gifted to the Bank, and rare items like famous clock master Ahmet Eflaki Dede’s masterpiece; the 10-numbered skeleton clock, are also included in this collection.

These special clocks, shaped by the artistic movements and tastes of their periods, are preserved in accordance with contemporary museum standards.

The clocks, many of which are on display at “İşbank Museum” in Istanbul and the “Economic Independence Museum” in Ankara, take us on a journey to the past with their interesting stories.