I Mean It created the Mest’s brand from scratch.

We started by naming the restaurant. We then created a clean and modern logotype, which formed the basis of its visual identity.

The Turkish word “mest” indicates a certain ecstasy, usually caused by consumption. To match this jovial theme, we illustrated a happy moon as the plate, along with a knife and fork to truly highlight the act of consumption that transports the restaurant’s consumers to a state of ecstasy.