Branding

DO TEXTILE and GNT TEXTILE came to I MEAN IT Creative with a re-branding request.

A company with two different names and multiple locations might seem like a branding challenge. But we used this unique duality to our advantage.

Our task was to create two similar logo designs that would show how the two companies are intertwined. I Mean It Creative’s design solution was simple, but powerful: an animation showing letters from each company superimposed over each other.

The re-branding process was not limited to the logotype. After it was complete, all remaining visual identity assets were designed. Additionally, we made a two-minute promotional film about the companies’ whole operation, filmed in both Egypt and Turkey by the I Mean It Creative team.

We continue our relationship with both companies as we design their websites and collaborate on future projects.