They are one of the manufacturers of the jeans you buy in many countries around the world. Every year, they produce alternatives to the jean companies we all know.
They came to I Mean It Creative / Los Angeles, upon our suggestion to photograph the designs they produced in the 22/23 season. Nearly 50 jeans with different body sizes were arranged and stylized by our Los Angeles team.
As a result of the long casting sessions, we worked with nearly thirty Los Angeles-based models. The images that emerged as a result of the photo shoot in the I Mean It Creative studios accompanied by our stylists were retouched and used both on social media and on the website. In addition, catalogs were printed to be used in fairs.
