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The İstanbul International Jazz Festival is a cultural event held every July in İstanbul, Turkey. It offers a selection of jazz music performances with the participations of famous artists from all over the world.

I Mean It was commissioned to create the visual identity and promotional campaign for the 3rd Istanbul Jazz Festival. Our idea was to amalgamate the letter “J” with a saxophone to create a playful yet classy icon. The visual identity was completed by hand drawings of jazz musicians.

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