I Mean It Creative is a Los Angeles-based branding and advertising agency.
We offer global expertise and best-in-class ideas to help projects, brands, companies, cities, and countries stand out globally.
Sarbast, the first Uzbek beer to get international recognition under the umbrella of Carlsberg Group, the pride of Uzbekistan.
I Mean It Creative has recently been hired to create a remarkable story for Sarbast’s modern new brand image.
We have identified what the brand stands for, and what its promotional goals are. To that effect, we created a dual image for the brand personality. We analyzed its promise and also highlighted the emotional value.
Next, Sarbast asked I Mean It Creative to produce a promotional film. Video content, after all, can be used on several different platforms, from social media posts and advertisements to emails and marketing sites.
There are basic formats that each video follows — from initial idea to final cut — no matter what the company’s marketing aim, or the budget.
First we started with ‘identifying the goal’. Sarbast needed to create a brand awareness, drive traffic to their website, increase customer awareness, educate sales teams across Uzbekistan.
With this insight we explained the powerful and unique values Sarbast has and not the competitors, the same values that make Sarbast different from other beer brands.
The ingredients and quality factors in their production process has been filmed at their facilities in Tashkent. On the way back from Uzbekistan our executives brought the Sarbast products to our headquarters located in Los Angeles.
Our specialized production crew filmed all the ingredients that Sarbast used with high-definition cameras. The result was beautiful shots of each drop and splash with backgrounds, smoke and mist in slow motion.
In the meantime, we also wrote a narrative that is informative, but also entertaining. We produce viral videos that audiences crave for, make them immediately feel like: “I want a beer!”
To create a “WOW effect” we strategically pick a commanding voice-over actor, and compose the appropriate music to set a specific tone.
Our in-house editors are experts at cutting trailers for Hollywood films — storytelling is in their blood. Color correction and sound mixing are the final touches before we finalize the promo.
And with this promo launch, Sarbast, the first international Uzbek beer, is now ready for its customers.